Oviva ads / branding and socials
Project Type
Graphic Design
Media
Branding & Meta Ads
Year
2025
Brand Attributes
Fresh | Impactful | Human
overview
Oviva | Social Media Assets for a Digital Health App
Oviva is a digital health app that supports people in improving their nutrition and managing weight through doctor-prescribed programs. With a focus on accessible healthcare, Oviva combines medical expertise with everyday lifestyle support.
Typography is clean and modern, making messages clear, motivating, and approachable. The imagery emphasizes real people and everyday life moments, showing Oviva’s focus on inclusivity and relatability.
Visual Direction
The design language reflects health, trust, and optimism. Soft gradients, fresh imagery, and a balanced typography system create a visual identity that feels both medical and human. Colors move between vibrant health tones (teal, orange, purple) and calming neutrals, giving flexibility.
The visual direction for the ads emphasizes clarity, empathy, and motivation. The assets were designed to stand out in fast-paced social media feeds while remaining consistent with the brand identity.
