PUSH SNUSS
Client
Snus Hero
Media
Branding Identity & Packaging
Year
2025
Brand Attributes
Energetic | Impactful | Bold
overview
Push is a modern nicotine pouch brand created for people who want a clean, tobacco-free boost without compromise. Designed with bold flavors and smooth satisfaction, Push delivers energy, focus, and freedom in a discreet format. It’s the smarter way to enjoy nicotine — anytime, anywhere.
Every move starts with a push
Based on the brand’s essence of action and momentum, Push embodies the drive to stay active and energized, wherever the day leads.With its bold “S” symbol turned vertical, the identity captures the idea of progress, action, and the nonstop rhythm of dynamic lifestyles.The design amplifies Push’s energy, using movement-driven typography and vibrant colors to mirror the constant motion of its users.
Brand Identity
Push embodies energy, endurance, and modernity. Its bold logo and vibrant colors capture movement and excitement, designed to resonate with people who thrive on action — whether in the gym, at work, or at a party.
Packaging Concept
Push packaging combines bold gradients, sleek typography, and minimal illustrations to create a modern and vibrant identity. Each flavor — from Frosty Mint to Hot Lime — is distinguished by its own unique palette, making the lineup instantly recognizable.
Function & Consistency
The design balances striking visuals with clarity: icons and taglines highlight flavor and strength, while the bold “PUSH” logo anchors every can. This approach ensures consistency across products while delivering an engaging, functional user experience.
