ZAKA
Client
Zaka
Media
Branding/UI
Year
2024
Brand Attributes
Lifestyle | Inclusion | Aunthentic
About the Project
Zakā is a Berlin-born collective that blends creativity, community, and social impact. Founded by two friends from working-class backgrounds and rooted in the city’s creative and underground music scenes, Zakā offers a fresh and unapologetic approach to social change.
More than a brand, Zakā is a movement built on empathy and action — rethinking how small gestures can create real connection. Inspired by Berlin’s urban culture, Zakā connects local compassion with everyday street style, challenging indifference and empowering change — one small act at a time.
Brand Identity
Zakā’s visual identity captures the raw, unfiltered essence of Berlin’s underground culture. The design is minimal yet bold, with a monospaced typeface and gritty textures that reflect the city's urban landscape.
Altogether, Zakā’s visual world speaks clearly: compassion is not a trend, it’s a movement — essential, visible, and made to stand out.